Understanding Your Business Objectives, Operations, Products and Marketing Sinn & Company begins each engagement by developing an understanding of our client's business objectives. We review your operational capabilities and technologies in order to determine activities that could be outsourced effectively. We make a detailed analysis of your product portfolio to determine which products, or components, are suitable for outsourcing, as well as products that represent downstream opportunities for manufacturing or marketing. Additionally, we review your marketing strategies, channels and challenges, in order to understand your competitive environment, pricing issues, inventory levels and speed-to-market considerations. The result is a detailed analysis that becomes the foundation for your successful China strategy, and enables us to begin research into potential China partners.